Danish Design is a Scandinavian home and office furnishings importer that came to Bedinger Group needing a Web site with a complex database and e-commerce to enable international ordering of custom furniture. The custom database BGI created accommodates multiple product options such as wood finishes, fabrics, shelving options, matching products, or price range, and provides links to related products to maximize cross-sell opportunities. The site accepts multiple currencies as payment, and has discount options and configurable pricing displays. The email function allows customers to request pricing and photos of products if they are not available on the online catalog.
